Professional experience
2018 — Current
Design Lead — Struto
2014 — 2018
Senior Digital Designer — HOMEMAKERS
2012 — 2014
Group Digital Designer — RamsayMedia
2011 — 2012
Digital Designer — Media24
With design thinking, every project feels like a journey of discovery
This approach is personally rewarding because it encourages me to stay curious, experiment, and constantly iterate. I get to brainstorm, prototype, test, and refine ideas, building something valuable and impactful with each iteration. It reminds me that good design isn’t just about getting it right the first time – it’s about learning, improving, and delivering something that truly connects with users.
Design principles
Clean.
In thinking, in style. Simple, minimal, effective. Fuss-free interfaces, seamlessly framing the content as the focal point.
Consistency.
Design patterns at the forefront visually communicating trust with our users by making experiences feel familiar and reliable.
Collaboration.
Uniting diverse perspectives, breaking silos. Fueling innovation, and ensuring alignment with user needs and business goals.
Why choose me
My values
Connection is key. Whether it be with a design concept, team members, or client relationships. It is important to me to nurture these.
My aspirations
Career growth is important to me and I am motivated to grow into a role where I can actively contribute and demonstrate my design capabilities. I am keen on exploring new AI technologies and how it enables me to always work smarter and with greater impact.
My work ethic
I thrive in an challenging environment where you feed off each others ideas, gain different insights into new ways of thinking, bringing design concepts to life.
My mantra
Just keep going. You escape competition through your authenticity.